Relative to http://odins-flatmate.tumblr.com/ Blog on the subject.
The Re-revolution of 3D is in our midsts friends, and it it up to us to direct it. I Call it the Re-revolution because that is simply all it is. The first Launch of 3D, also largely advertised and supported by Disney, was a short live phenomenon and became limited to large theaters in the Disney parks themselves. The problem with the first launch of 3d film was the technology it was limited to. Many of us remember tri-color productions and the funky, almost misty quality it was limited to. Throw projected images and even clunkier 3d glasses in the mix and one could argue its visual torture. Amongst these limitations Disney was still able to make an incredibly entertaining, to younger audiences be it, experience in their parks. I, today, would willingly go back and watch a shortened “who shrunk the kids” in that same 3d quality because of the experience they created with it. Disney took the initiative and added elements of touch and smell during the viewing of these films, taking full advantage of human senses to truly intensify the experience. well worth the $10 a ticket im sure my parents spent on the 15 minute film.
The point i am desperately trying to get across here is that, even with such great (comparatively) limits of technology in their way, Disney was able to make something great out of early 3D.
With the re-revolution of 3D we are experiencing now, and have been for the last 2 years, its all about budget, and we are feeding there drive to produce crappy movies, throw a 3D tag on them, and know without a doubt that people will watch it.
There is no excuse for this enormous kick to the face that we just stand there and take.
We should hold producers to some standard, force them, challenge them, to actually push the limits of the technology they have to work with. There is no 3D movie that has been released that is worth paying $24 to see. Not a single one. I am confident that i could roam the streets of albuquerque, and ask any person this simple question. “why do you choose to see a 3D movie over a traditional 2D movie?” and receive an answer worth its salt. Im sure i would hear plenty of, “i just love the way they project textures at me in the movie” (when really textures are being deepened, and oh so very slightly.) what did this add to their movie experience? did they leave that movie happier than if they had seen it in 2d? did they remember this movie and suggest it to others just because it was in 3D?
I am not saying that all 3D technology is useless and should burn in hell. I am saying that the general public is satisfied with a product that hasn’t even thought about peering into its capabilities. That if we held these creators to standards worth their degrees we could be getting a product far more entertaining and with a purpose. So please stop throwing money into their comfort account and urging them to continue down the road of less than mediocre “entertainment”.
